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Carriedo

Ruben Carriedo

Senior Vice President and Chief Customer Officer
The Institutes

Ruben Carriedo is named Senior Vice President and Chief Customer Officer for The Institutes. In this position, he is accountable for providing strategic oversight to the marketing and sales functions in support of the The Institute’s strategy and vision, advancing organizational effectiveness, and promoting The Institutes in the insurance industry.

Ruben joins The Institutes from UltraOrganics, LLC where he was most recently Chief Customer Officer. In this capacity, he provided commercial leadership and business solutions to launch the UltraOrganics brand into the US organic frozen food category. Additional contributions included expanded partnerships with retailers and brokers as well as new pricing, portfolio, and distribution strategies.

Prior to UltraOrganics, Ruben held a variety of marketing and sales leadership positions with The Campbell Soup Company, The Hershey Company, and Hallmark Cards. He also served as a Naval Officer following his graduation from the US Naval Academy.

A native of Chicago, Illinois, Ruben now resides in Lancaster, PA with his wife, Beth, and their two sons, Alec and Ethan.