Pet Insurance - Review Establishment of Small Amount and Short-Term Insurance Company
Na Re Seo New Market Strategy Manager Kyobo Life Insurance Co. LTD
This paper elaborates on Kyobo’s potential pet insurance app and further discussed Kyobo’s marketing strategies on introducing their pet insurance. We can study the social and demographic changes in this world when we look at MZers’ spending patterns. MZers tend to spend money on enriching their current moments in life including improving their pets’ health and well-being. This opens up a new market for the insurance industry where Kyobo wants to create an inclusive app for pet insurance that offers exactly what pet owners need. This platform will not only provide pet insurance details but also will include pet services, a platform for pet product 14 shopping, and a community that brings together Kyobo’s customers on exchanging valuable information on pets. If this new app platform truly serves its purpose of providing the best and most convenient services to pet owners, this new generation will likely join Kyobo’s other insurance products as they age proving Kyobo’s cross-selling strategies. As establishing a user-friendly pet insurance product line would naturally allow Kyobo to gain a new customer base, it will be Kyobo’s mission to enter and lead the pet insurance market moving forward.