Rise of the Digital and Affinity (B2B2C) Marketing in Insurance - Dealing with a New World
Anuj Jaithalia, Regional M&A and Strategy, Asia – Assicurazioni Generali SpA
Evolution of digital technologies continue to reshape our lives, changing people’s behaviour and habits. The rise of digital ecosystem is delivering a connected customer experience and driving higher expectations for convenience, accessibility and value.
Digitalisation together with an increase in adoption of artificial intelligence and machine learning, is driving industry wide disruption and opportunities. The insurance industry in response to this change is seeking to transform itself as digitalisation empowers customers to transact, process and interact at their convenience in a seamless environment.
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