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Ninety-five percent of respondents to the IIS 2020 Global Concerns Survey identified innovation as important to their organization’s success, yet only 35% had active, comprehensive plans to do so. Our innovation insights focus on stress-testing the efforts of the 35% with active programs and accelerating the 65% who lag. Our thesis is that innovation incrementalism is not enough to sustain competitive advantage, much less overtake existing leaders. Instead, real gains depend on harnessing the disruptive forces overwhelming business as usual, such as exponential improvements in technology, transition opportunities and risks due to climate and other ESG drivers, and material shifts in customer demographics, preferences and needs.

Chunka Mui

Chunka Mui is a futurist and innovation advisor who helps organizations design and stress test innovation strategies. He is the best-selling author of four books on strategy and innovation including The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups and Billion Dollar Lessons: What You Can Learn From the Most Inexcusable Business Failures of the Last 25 Years. Chunka is also regular contributor to Forbes. See for example his recent article, “6 Laws of Zero Will Shape Our Future. For the Better or Worse is Up to Us.”

Chunka was previously managing partner and chief innovation officer of Diamond Management and Technology Consultants (now part of PWC) and co-founder and director of Vanguard, a global research and advisory service that explores the intersection of strategy and emerging technology (now TTI Vanguard). Chunka holds a B.S. in computer science and engineering from MIT. He lives and zooms from the Champlain Valley of Western Vermont. More details and contact information are available at

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